Scopus is the largest abstract and citation database of peer-reviewed literature and quality web sources with smart tools to track, analyze and visualize research.
Scopus asked us to assist them in repositioning their brand and revitalizing their visual identity. We conducted a series of workshops to develop positioning and key messages. The new tagline "Scopus - Refine your research" and a fresh visual identity supports their new position as a tool that enriches a scientist's research experience.
We've worked with Scopus marketing to break new creative and strategic ground since it was launched in 2004.
